Green Mountain Goaltending

The Problem

Vermont's only full-time goalie school, stuck on a DIY website.

Shea Spanier played through juniors, college, and minor pro before building Green Mountain Goaltending into Vermont's only full-time goalie school — private lessons, drop-ins, seasonal clinics, and a multi-day summer camp. But the business sat on a self-serve Wix site that was really a brochure: the programs were on it, while the actual work of filling ice — taking bookings, collecting payments, keeping track of families — happened around it. A full-time coach's hours belong at the rink, not in a website dashboard.

Our Approach

We rebuilt greenmtngoaltending.com on the YWF platform and took over running it — this is our full-service model in the wild. The site sells the school: drop-in sessions with per-session pricing and live spots-remaining counts, multi-day camp registration with online checkout, and inquiry forms for private lessons and online coaching. Card payments go through Stripe straight to GMG's own account, every booking and inquiry becomes a contact in the built-in CRM, and confirmations and email campaigns send from the same system. Behind it is a full admin back office — schedule, bookings, contacts, payments — and YWF operates it with the owner, so the coach's job stays coaching.

The Result

Shea coaches. We run the rest.

GMG's summer drop-ins and its Shelton camp now sell straight through the site — families pick a session, pay by card, and get a confirmation without a phone call. Money lands in GMG's Stripe account, every family becomes a contact, and campaigns go out from the same platform. YWF keeps the system running — schedule, campaigns, back office — so the only thing Shea has to show up for is the ice.