About
A software company that also runs marketing.
We build websites for local service businesses, run partnerships for the ones ready to grow, and ship software when a whole industry needs a better tool. Two founders, one team, built from the ground up.
Two founders. One workbench.
Lucas Cecere
Co-founder
Runs client strategy, marketing, and new business. Spends most days on calls with owners figuring out what their business actually needs. Before YWF: ran sports programs, built lead gen systems for local businesses, and learned SEO the hard way.
Colby Strunk
Co-founder · Design lead
Leads design and front-end engineering. Obsesses over typography, motion, and whether a page actually converts. Every site ships through his hands. Before YWF: designed for clients across sports, fitness, and DTC brands, and started building Honed — YWF's first consumer app.
Three product lines, one studio.
Three ideas we keep coming back to.
We build for industries we know.
We've run sports programs, worked with trades, and shipped our own SaaS. The empathy shows up in the product — smaller decisions, better defaults, faster execution.
We don't sell time. We sell outcomes.
No hourly minimums. No rounds-of-revisions haggling. You hire us for the result, and we keep iterating until it's right.
Small team. Serious work.
Two founders and a tight network of specialists. No account managers, no handoffs to offshore contractors. You talk to the people doing the work.
Built from one business at a time.
Your Website Friend started in 2024 as a website project for a friend's hockey training program. That became three clients, then a framework, then a studio. We kept the same approach: build custom, ship fast, iterate forever.
Let's build something.
Tell us about your business. We reply within 24 hours — usually faster.