Case Study · Websites
Zuka Films
Sports Filmmaker · Greater Boston, MA
Client
Zuka Films
Location
Greater Boston, MA
Services
Website Design & Development, Brand & Portfolio Design, SEO, Copywriting
Stack
Next.js 15, React 19, TypeScript, Tailwind CSS, Resend, Vercel
99+
Programs Filmed
Hockey programs, NCAA teams, and brand clients
850+
Games Filmed
Five-plus years behind the lens
Worldwide
Travel
Programs and athletes across the country and abroad
The Problem
850+ games filmed — and no place to actually hire him.
Kai Ishizuka has spent five years behind the lens — pro hockey, NCAA, AAA, youth — building a body of work that travels with him. But it lived scattered across three platforms: hundreds of games filmed and dozens of programs trusted, all sitting in disconnected Instagram reels, YouTube uploads, and TikTok clips. Coaches scoping a recruitment tape, parents shopping for a season recap, and brands looking for sports content had no central home — no place to see the quality, the scale, or the partner programs already trusting him. He needed a site that did what his films do: pull people in and hold them there.
Our Approach
The build had to match the production value of the work itself. The hero is full-bleed and cinematic, the founder section is structured like a film treatment, the partner-program "Trusted By" wall is positioned to land before any pricing question, and the Recent Work grid embeds Kai's actual YouTube films and Instagram reels — so the portfolio refreshes the moment he posts new work. The Get-a-Quote path is the only CTA on the page, deliberately, because the buyer for a recruitment tape lands with intent. The whole experience is designed to do what Kai's films do: pull a coach in and convert them by the time the music drops.
What We Built
- Full custom Next.js website built around Kai's filmmaker brand
- Cinematic full-bleed hero with a film-grade aesthetic
- Founder section telling Kai's story — pro hockey down to AAA, behind the lens
- "Recent Work" grid embedding native YouTube videos and Instagram reels
- "Trusted By" wall featuring 16 partner program logos
- Dedicated portfolio page deep-linking the full body of work
- Get-a-quote CTA path optimized for high-intent recruitment tape requests
- Mobile-first design for parents and coaches landing from social
Tech Stack
Services
The Result
A film-grade home for film-grade work.
ZukaFilms now lives at a single cinematic address. A full-bleed hero with a film-grade aesthetic, a founder section that tells Kai's story behind the lens, a "Trusted By" wall stacked with partner program logos, and a Recent Work grid that embeds his actual YouTube films and Instagram reels — so the portfolio refreshes automatically as new work drops. A dedicated portfolio page deep-links the full archive, and the Get-a-Quote path turns high-intent recruitment-tape buyers into bookings — without ever making them hop between three social apps.
View live siteWant results like this for your business?
Tell us about your business. We'll respond within 24 hours with the next steps.