The Problem
A gym with real results — and a website that showed none of them.
X-Factor Athletic Performance had been training athletes in the Richmond area for 5+ years with a proven system. But their old website wasn't converting visitors into leads, wasn't ranking locally, and didn't reflect the quality of their program. Owner Brett Woldanski came to YWF needing a site that could actually bring in new clients.
5+
Years in Business
Established gym with proven results
100%
Custom Built
No templates. No Wix. Full custom Next.js.
#1
Goal: Local SEO
Rank for Richmond-area training searches
What We Built
A site that looks like the gym feels — serious, welcoming, and built to convert.
- Custom Next.js 15 landing page — fast, fully responsive, SEO-ready from day one
- Animated hero section built with Framer Motion — high-impact first impression
- Service sections covering semi-private training, open gym, and online coaching
- Team profile section for Brett and coaching staff
- Free trial / free consultation lead form with real-time email notifications via Resend
- Local SEO optimization — structured data, meta tags, sitemap, Google Business alignment
- Mobile-first design built for the Richmond/Midlothian audience
- Deployed to Vercel with sub-2-second load times
Tech Stack
Project Info
Client
X-Factor Athletic Performance
Location
Midlothian, VA
Services
Website Design & Development, Lead Generation, Local SEO, Email Automation
The Result
A site that looks like the gym feels — serious, welcoming, and built to convert.
X-Factor now has a custom-coded website that reflects the quality of their training. The new site loads fast, ranks well for local searches in the Richmond area, and has a clear conversion path guiding visitors to book a free consultation. Brett went from a site that produced zero leads to one built specifically to grow his client base.
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